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COURSE TITLE:PERSUASION IN ACTION: NAVIGATING THE 17 SDGS THROUGH EFFECTIVE COMMUNICATION
TRANSLATION:PERSUASION EN ACCION: NAVEGANDO LOS 17 ODS A TRAVES DE UNA COMUNICACION EFECTIVA
COURSE CODE:EUC8002
CREDIT HOURS:10
WEEKLY CLASS PERIODS:02
TYPE OF COURSE:FORMACION GENERAL
COURSE FORMAT:LECTURE
GRADING SYSTEM:STANDARD
KEYWORDS:ORAL AND WRITTEN COMMUNICATION,EFFECTIVE PERSUASION,RHETORICAL STRATEGIES,CULTURE AND SOCIETY
KEYWORDS TRANSLATION:COMUNICACION ORAL Y ESCRITA,PERSUASION EFECTIVA, ESTRATEGIAS RETORICAS,CULTURA Y SOCIEDAD
COURSE LEVEL:UNDERGRADUATE
FG AREA:SOCIAL SCIENCES
FG SKILLS:EFFECTIVE COMMUNICATION; COLLABORATION AND TEAMWORK


ACADEMIC INTEGRITY AND HONOR CODE

The University is committed to building a culture of respect and integrity. Those who participate in this course adhere to the UC Honor Code and assume the commitment to contribute to the construction of a culture of Academic Integrity, acting in accordance with the values of truthfulness, trust, respect, justice, responsibility, and honesty in all academic work.


I.COURSE DESCRIPTION

In this course, students will develop persuasive communication strategies as they work on proposals offering potential solutions to problems linked to one of the 17 Sustainable Development Goals (SDGs) established by the UN. These global challenges will be approached through an interdisciplinary approach and addressed using various methodologies, such as lectures, team-based learning, case studies, and simulations. The development of these strategies will be assessed through oral presentations, debates, essays, exit slips, and an audiovisual project.


II.LEARNING OUTCOMES

1.Evaluate persuasive strategies in resolving social issues related to the Sustainable Development Goals (SDGs) in the context of interdisciplinary collaboration, demonstrating a proactive and respectful attitude towards others? opinion when negotiating ideas from different areas of study.

2.Analyze persuasive discourses in case studies on social conflicts related to the Sustainable Development Goals (SDGs) in the context of academic debates, demonstrating a critical but constructive and empathetic attitude in the collaborative creation of knowledge.

3.Design persuasive communication campaigns that aim to solve social problems related to the Sustainable Development Goals (SDGs) in the context of interdisciplinary projects, showing commitment to social responsibility and the common good.

4.Justify the selection of rhetorical tools in creating persuasive messages related to the Sustainable Development Goals (SDGs), in the context of strategic planning for lay/diverse audiences, demonstrating openness and adaptability to different cultural perspectives.


III.CONTENT

1.Social Sciences area in General Education (Formacion General)
1.1.What these areas are and what they represent for General Education (Formacion General).
1.2.Persuasive communication and its relevance in the Social Sciences.

2.Foundations of persuasive communication
2.1.Introduction to persuasive communication and its importance.
2.2.Overview of rhetorical strategies: ethos, pathos, logos; and critical thinking for the development of interdisciplinary arguments.
2.3.Analysis of global issues in the context of the 17 Sustainable Development Goals (SDGs) and their persuasive aspects.

3.Oral and written persuasive techniques
3.1.The structure and delivery of persuasive texts(i.e., presentations, essays, reports,etc.).
3.2.Effective public speaking and argumentation(e.g., the engagement of the lay audience, suitable response to questions,etc.).
3.3.Use of evidence and sources in persuasive communication(e.g., data from combined and/or different disciplines, counterarguments, visual aids and their role in enhancing persuasive messages,etc.) to propose a solution to an issue related to one of the 17 SDGs.

4.The interdisciplinary approach to solving global issues by applying persuasive communication
4.1.Use of the SWOT analysis framework to assess possible solutions to issues related to one of the 17 SDGs.
4.2.Communication strategy and skills in the digital age (e.g., use of social media for persuasive messages, ethical considerations, assessment of the impact of persuasive messages, etc.).
4.3.Creation of effective, persuasive audiovisual materials and multimodal texts when providing a possible solution to an issue related to one of the 17 SDGs.


IV.METHODOLOGICAL STRATEGIES

-Lectures.

-Multidisciplinary team-based learning.

-Case study analysis.

-Simulations.


V.EASSESSMENT STRATEGIES

-Student engagement: 10%

-Debates: 25%

-Argumentative texts: 25%

-Audiovisual Project: 40%


VI.BIBLIOGRAPHY

Minimum

*Duane, S., Domegan, C., & Bunting, B.(2021). Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change. Journal of Social Marketing,(12)1,49-75. https://doi.org/10.1108/JSOCM-10-2020-0200

*Galan-Ladero, M., & Alves, H.(2023). Social marketing and sustainable development goals(SDGs): Case studies for a global perspective. Springer Business Case. https://doi.org/10.1007/978-3-031-27377-3

Higgins, C., & Walker, R.(2012). Ethos, logos, pathos: Strategies of persuasion in social/environmental reports. Accounting Forum,36(3),194?208. https://doi-org.pucdechile.idm.oclc.org/10.1016/j.accfor.2012.02.003

*Kjeldsen, J., & Hess, A.(2021). Experiencing multimodal rhetoric and argumentation in political advertisements: a study of how people respond to the rhetoric of multimodal communication. Visual Communication,20(3), 327-352. https://doi.org/10.1177/14703572211013399

*Lammers, J.C., & Van Alstyne, J.H.(2019). Building Bridges From Classrooms to Networked Publics: Helping Students Write for the Audience They Want. Journal of Adolescent & Adult Literacy,62(6),653?662. https://www.jstor.org/stable/48554924


Complementary

Andrei, P.(2020). How highly effective people speak: How high performers use psychology to influence with ease.

Independently Published.

*Graff, G., & Birkenstein, C.(2009). They say, I say: The moves that matter in academic writing (2nd.ed.).W.W.

Norton.

Hanson, R.(2018). Writing successfully (6th.ed.). ?Kendall Hunt Publishing.

*Long, L., Minervini, A., & Gladd, J.(2020). Write what matters: Your guide to college writing. Idaho Pressbooks.

Stiff, J.B., & Mongeau, P.A.(2016). Persuasive communication(3rd.ed.). The Guilford Press.


PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE
ENGLISH UC LANGUAGE CENTER / FORMACION GENERAL / OCTUBRE 2024